Car Information: Tata Motors

Tata Motors Limited टाटा मोटर्स

Type	Public company
Traded as	NSE: TATAMOTORS BSE: 500570 NYSE: TTM BSE SENSEX Constituent
Industry	Automotive
Founded	1945
Founder(s)	Jamshed Ji Tata
Headquarters	Mumbai, Maharashtra, India^[1]
Area served	Worldwide
Key people	P. M. Telang, (MD) C. Ramakrishnan, (CFO)
Products	Automobiles Commercial vehicles Automotive parts
Services	Vehicle leasing Vehicle service
Revenue	US$ 27.629 billion (2011)^[2]
Profit	US$ 1.653 billion (2011)^[2]
Total assets	US$ 23.131 billion (2011)^[2]
Total equity	US$ 4.683 billion (2011)^[2]
Employees	53,151 (2011)^[2]
Parent	Tata Group
Subsidiaries	Jaguar Land Rover TDCV Tata Hispano
Website	www.tatamotors.com

Tata Motors Limited (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM) is an Indian multinational automotive corporation headquartered in Mumbai, India. It is the eighteenth largest motor vehicle manufacturing company in the world by volume. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans and coaches. Tata Motors was ranked #359 globally in Fortune Global 500 list in 2011.^[3]
Tata Motors is South Asia’s largest automobile company; it is the leader in commercial vehicles and among the top three in passenger vehicles. Worldwide it is the world's fourth-largest truck manufacturer and second-largest bus manufacturer.^[2] It has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune, India, as well as in Argentina, South Africa, Thailand and the United Kingdom. Tata Motors has produced and sold over 6.5 million vehicles in India since 1954.^[4]
Originally a manufacturer of locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969.^[5] In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's most valuable brand' in an annual survey conducted by Brand Finance and The Economic Times.^[6]. Tata Motors was ranked as India's 3rd Most Reputed Car manufacturer ^[7] in the Reputation Benchmark Study - Auto (Cars) Sector, launched in April 2012.
Tata Motors is a cross-listed company; its stock trades on the Bombay Stock Exchange and the New YoHistory
Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons . The company expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of Germany. Despite the success of its commercial vehicles, Tata realized his company had to diversify and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. So in 1998 it launched Tata Indica , India's first fully indigenous passenger car. Designed to be inexpensive and simple to build and maintain, the Indica became a hit in the Indian market. It was also exported to Europe, especially the UK. Tata acquired Spanish bus and coach manufacturer Hispano Carrocera in 2009.^[8] In 2006 it formed a joint venture with Marcopolo S.A. of Brazil, and introduced low-floor buses in the Indian Market under the name Tata Marcopolo Bus . Recently, it has acquired British Jaguar Land Rover (JLR), which includes the Daimler and Lanchester brand names.

Tata Nano ,world's cheapest car

[

edit ] Acquisitions

In 2004 Tata Motors acquired Daewoo's truck manufacturing unit, now known as

Tata Daewoo Commercial Vehicle , in South Korea.^[9]

In 2005, Tata Motors acquired 21% of

Aragonese Hispano Carrocera giving it controlling rights of the company.

In 2007, Formed a joint venture with

Marcopolo of Brazil and introduced low-floor buses in the Indian Market.^[10]

In 2008, Tata Motors acquired British

Jaguar Land Rover (JLR), which includes the Daimler and Lanchester brand names.^[11]^[12]^[13]^[14]

In 2010, Tata Motors acquired 80% stake in Italy-based design and engineering company Trilix for a consideration of €1.85 million. The acquisition is in line with the company’s objective to enhance its styling/design capabilities to global standards.

^[15]

[

edit ] Expansion

The 2nd generation Tata Indica V2's fuel economy, powerful engine and aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry.

After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra , a multi utility vehicle. After the launch of three more vehicles, Tata Estate (1992, a stationwagon design based on the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and Tata Safari (1998, India's first sports utility vehicle). Tata launched the Indica in 1998, the first fully indigenous passenger car of India. Though the car was initially panned by auto-analysts, the car's excellent fuel economy, powerful engine and aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry. A newer version of the car, named Indica V2, was a major improvement over the previous version and quickly became a mass-favorite. Tata Motors also successfully exported large quantities of the car to South Africa. The success of Indica in many ways marked the rise of Tata Motors.^[16]

[

edit ] Vehicles

Jaguar XJ

Hispano at the 2008 FIAA in Madrid

Land Rover

[

edit ] Tata Daewoo Commercial Vehicle

Main article:

Tata Daewoo Commercial Vehicle

Tata Motors aimed to increase its presence worldwide. In 2004, it acquired the Daewoo Commercial Vehicle Company of South Korea. The reasons behind the acquisition were:

Company's global plans to reduce domestic exposure. The domestic commercial vehicle market is highly cyclical in nature and prone to fluctuations in the domestic economy. Tata Motors has a high domestic exposure of ~94% in the MHCV segment and ~84% in the light commercial vehicle (LCV) segment. Since the domestic commercial vehicle sales of the company are at the mercy of the structural economic factors, it is increasingly looking at the international markets. The company plans to diversify into various markets across the world in both MHCV as well as LCV segments.
To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata Novus from Daewoo’s (South Korea) (TDCV) platform. Tata plans to leverage on the strong presence of TDCV in the heavy-tonnage range and introduce products in India at an appropriate time. This was mainly to cater to the international market and also to cater to the domestic market where a major improvement in the Road infrastructure was done through the